Meet the New Sensory Profile
We collect more coffee data than we’ve ever been able to show you. Until now…
Every coffee we source gets cupped 12-18 times by our sensory team. Every input from every cupper gets captured in our digital cupping form, The Coffee Rose. That adds up to a lot of data, and now it’s yours to explore.
Each coffee on our site has additional information on its offering page, giving you access to details on the producers or organizations behind your coffee.
We’re excited to now share expanded sensory data alongside this info.
Where Is It?
From the website offerings list, click on any coffee.
Under the offering’s cupping notes, click on “View full sensory profile.” This will send you straight to that section.
Pro tip: click on the Rose output to expand it for a closer view.
What’s New?
For the coffee geeks, you can now view moisture, water activity, density, and axis ratio. These technical measurements are taken of every coffee that arrives and can give you a better picture of the physical coffee. Check out the video below to hear Director of Sensory Analysis, Ian Fretheim, dive into what these specs are and why they might matter to you as a roaster or green buyer.
For those who focus more on cup profile, check out the full Coffee Rose output from our sensory analysts. The Coffee Rose is our digital cupping tool that our team uses every day. This flavor wheel output in the Sensory Profile shares every note our cuppers have documented from each coffee across multiple cuppings and multiple days.
You can learn more about the Coffee Rose here or try it for yourself. Either log in or create an account to get started.
Explore the new Sensory Profiles now:
